º¬Ð߲ݴ«Ã½'s BBA in Marketing prepares students to become creative, analytical and ethical marketing professionals who understand how to connect organizations with the people they serve.
Why the demand?
Think about the last product you discovered on social media, the last ad that caught your attention or the last time you searched online for a recommendation. Chances are, marketing played a role.
Today's marketing professionals do far more than create advertisements. They use data and analytics to understand consumer behavior, develop creative campaigns, build brands and connect with audiences across digital platforms. Artificial intelligence and emerging technologies are changing how marketers research, create content and measure success.
Businesses, nonprofits and organizations of all sizes need professionals who can combine creativity with strategic thinking, adapt to changing technologies and communicate effectively with diverse audiences.
At º¬Ð߲ݴ«Ã½, you'll develop the business knowledge, analytical skills and hands-on experience to succeed in this evolving field.
Your junior and senior years will focus on higher-level required courses and electives, such as consumer behavior, marketing research and international marketing.
All students prepare a marketing plan for a client as a degree requirement, and they graduate with a range of projects demonstrating their skills and job readiness.
The program includes an advertising course called American Advertising Federation, in which students create a national advertising campaign for a real national advertiser, then present it at a national AAF competition in New York.
In addition to AAF, we have a host of additional nationally recognized student clubs and organizations.
Learn by doing through a required internship
All Marketing majors complete a 150-hour, 3-credit internship, which may be completed in an on- or off-campus setting. You will be guided through this process by the director of our own School of Business Internship Program.
The School of Business offers a BBA in Marketing and a minor in Marketing.
Bachelor of Business Administration in Marketing
Marketing majors develop a broad working knowledge of the theory and practice of marketing. Program flexibility and adaptability to special interests is provided by electives within and outside the major.